The Design Award of the Federal Republic of Germany is the country‘s highest distinction in the field of design. It is known as the »Prize of Prizes«. The reason: no other design award sets such strict criteria on entries. Thus, a company can only enter the competition for the Design Award if its product has already been awarded a national or international design prize. Another precondition for entry is that companies must have been nominated by the Ministries and Senators of the Federal States or by the Federal Ministry of Economics and Technology. The Design Award of the Federal Republic of Germany is the country's highest distinction in the field of design and is presented by the Federal Ministry of Economics and Technology. The award was given for the first time under the name 'Federal Award for Good Design' in 1969 and thereafter every two years. Moreover, the focus of the award was changed on each occasion. The name of the award was first changed in 1992. Thereafter, the 'Federal Product Design Award' and the 'Federal Award Promoter of Design' – which went to a personality for achievements in the design field – were presented annually. Since 2006, it has been called the 'Design Award of the Federal Republic of Germany' and is given for outstanding achievements in the fields of product and communication design, and to a personality in the design sector.Awards Ceremony: 12 February 2010 in the context of the opening of Ambiente - International Frankfurt Trade Fair 2010.