The fact that the Iberian swimming pool sector, like the entire southern European economy, is in motion, was impressively demonstrated by this year’s swimming pool trade fair in the Catalonian capital. According to figures issued by the Spanish trade fair management, the industrial fair, which lasted from 13 to 16 October 2015, grew by 13% compared to the previous show, with 287 exhibitors and 449 companies represented.
However, since only one hall was used, visitors got the impression that the respective exhibitor booths were smaller. No wonder, since many companies are reducing - or consolidating as they say in the trade - their marketing budget. As house owners hesitate with investments in order to be able to cope with other areas of life, spending on new purchases in the pool sector is bound to drop. Loans are cheaper on the one hand, but property and work prices are rising on the other.
Nevertheless, a certain optimism among the exhibitors as far as the near future is concerned could be perceived on close observation and questioning. The business has bottomed out and is now slowly recovering. The Spanish market is important and is considered within the industry to be the second most important in Europe and fourth world-wide (in terms of the number of pools). More than half of the 1.16 million privately owned pools in Spain are more than 10 years old and require renewal and modernisation in terms of technical water treatment and climate control. According to the statistics, 16,800 new pools were built in Spain last year. Andalusia has the most swimming pools in Spain, followed by Catalonia, the Levant, central Spain, north Spain and Madrid. There are 58,000 pools installed on the Balearic islands, while statistics show that there are 23,200 on the Canaries.
Modern products allow the running costs to be reduced and increase the value of the whole system. The aspect of ecological compatibility is more important than ever in the question of energy production. New products can be purchased at low cost here, and have a very low return on invest time.
We at SOLAR-RIPP ® make a contribution to this subject, and would like to say thank you for the interesting talks and inspiring discussions we had with you at our booth F673 in Hall 2 (“Gran Via” exhibition grounds) and hope you had a pleasant time. We are proud to mention that we have been regular exhibitors at this trade fair since 2005, in other words celebrated our 10th trade fair jubilee, and look forward to coming to Barcelona again in two years time.